Post by account_disabled on Mar 9, 2024 9:15:54 GMT
An activity not only of strategic consultancy but of initiation into a new way of working, which however always brings enormous satisfaction on both sides". Digital marketing in luxury: a successful example Can you give us an example of an effective and successful digital marketing strategy in luxury ? “At the beginning of 2020, shortly before Covid19 began, I began following a client who operated in the world of international fashion. A family-run business, which until then had grown through trade fairs and word of mouth to be distributed in large chains such as Harrods and selected boutiques around the world, but had never sold retail. “The company had a poorly structured and completely unused e-commerce site that it wanted to get off the ground but which at the same time it believed very little in, probably because it considered it a secondary.
The outbreak of the pandemic, however, quickly turned the situation Brazil Phone Number around and, after several meetings and the drafting of a clear strategy, we began to organize and then promote the shop on Google and Social Media. “ Today, online sales constitute 40% of the business , it is a solid and continually growing channel and is no longer considered a 'plan B' but a sales channel equal to, if not more important than, the B2B one . Online advertising investments, initially very cautious and suspicious, are now a source of enthusiasm and constitute an integral part of the company's business plan". How to keep up with constant changes The digital world evolves quickly: how can a company keep up with the changes effectively? “This is a fundamental point.
all the large platforms are constantly evolving, with even significant changes that can sometimes arrive within a few weeks of each other. Relying on professionals who constantly monitor the digital landscape and move accordingly can make the difference between being successful on the market or... getting out of it. “Not to mention changes that can even lead to fines; let's think about the recent adaptation of the Privacy compared to G4: as an agency we promptly informed our customers and proceeded with a rapid adaptation, but how many of them would have been so promptly informed otherwise?” What happens in the world affects a Made in Italy company How much does what happens around a company (politics, local, national and international news...) affect company strategies.
The outbreak of the pandemic, however, quickly turned the situation Brazil Phone Number around and, after several meetings and the drafting of a clear strategy, we began to organize and then promote the shop on Google and Social Media. “ Today, online sales constitute 40% of the business , it is a solid and continually growing channel and is no longer considered a 'plan B' but a sales channel equal to, if not more important than, the B2B one . Online advertising investments, initially very cautious and suspicious, are now a source of enthusiasm and constitute an integral part of the company's business plan". How to keep up with constant changes The digital world evolves quickly: how can a company keep up with the changes effectively? “This is a fundamental point.
all the large platforms are constantly evolving, with even significant changes that can sometimes arrive within a few weeks of each other. Relying on professionals who constantly monitor the digital landscape and move accordingly can make the difference between being successful on the market or... getting out of it. “Not to mention changes that can even lead to fines; let's think about the recent adaptation of the Privacy compared to G4: as an agency we promptly informed our customers and proceeded with a rapid adaptation, but how many of them would have been so promptly informed otherwise?” What happens in the world affects a Made in Italy company How much does what happens around a company (politics, local, national and international news...) affect company strategies.